ops.varoo.com.au
·
Postgres live
·
GBP pipeline — needs attention
· ·
42 clients
v3 · ops.varoo.com.au
Tuesday 26 May 2026
Good morning, Adam.
Varoo Operations Console · 5 of 6 agents running
🎙
Aimi
+61 481 609 809
ON
Monthly Recurring Revenue
$5,847
↑ +$199 this week
42 active clients
Active Clients
42
38 active · 4 paused · 1 case study
New Leads (7 days)
7
3 web form · 4 referral · 0 GBP
Agent Health
5 / 6
GBP pipeline needs attention
Needs attention
CRITICAL
Stripe payment failed
Bluestone Bricklaying · $99/mo Starter · 3 days overdue · Card declined
HIGH AI DRAFT READY
Web audit pipeline error
Coastal Physio · API quota at scoring step · Retry ready
MEDIUM
Newsletter digest overdue
3 prospects in 7-day window · Scheduler missed Tuesday send
Activity · last 12 hours
Web audit complete — Manly Pet Care · 72 Strong 47m
Lead captured — Bluestone Bricklaying · website form 1h
Stripe payment — Meridian Legal · $199/mo Pro tier 2h
GBP post published — "How to choose a reliable plumber" · Clarke Plumbing 3h
Blog article published — Founder's Notes · varoo.com.au 5h
GBP audit complete — North Shore Dental · 81 Strong 8h
Action queue · 6 items
Payment
Stripe charge failed
Bluestone Bricklaying · $99/mo Starter · Card declined · 3 days overdue
3d
Audit
Web audit pipeline error
Coastal Physio · API quota at scoring step · Data collected — retry from score
1h
Newsletter
Digest overdue — 3 prospects
North Shore Dental · Manly Pet Care · Bluestone Bricklaying · 7-day window missed
2h
Approval
GBP post awaiting sign-off
Clarke Plumbing · "Emergency plumbing: when to call a pro" · Scheduled Thu 9am
3h
OAuth
Xero token expired
2 clients affected · Invoice chasing paused until reconnected
1d
Lead
Follow-up overdue
North Shore Dental · Qualified lead · No contact in 48h
2d
Today · 26 May 2026
2
Audits completed · Web + GBP
1
GBP post published · Clarke Plumbing
1
Lead captured · Bluestone Bricklaying
4
Emails processed · 1 draft ready
Agent status
Audit Agent 2 runs today · last 47m ago Running
GBP Content Agent API quota error · 1h ago Needs action
Web Content Agent Article published · 5h ago Running
Inbox Agent 4 emails · 1 draft · IMAP live Running
Lead Capture Agent 1 lead today · 1h ago Running
Report Agent Next run Fri 08:00 AEST Running
Coming up
GBP post publish — Clarke Plumbing · awaiting approval Thu 9am
Weekly digest — 42 clients · auto-send Fri 8am
Web audit retry — Coastal Physio · queued pending approval Pending
Select an email
All Messages
Calls · Voicemail · WhatsApp · msg Webapp
📞
Sarah — Coastal Physio10:22 am
Inbound call · 3m 42s · Wants callback re: plan upgrade
Action neededAimi · call
💬
Clarke PlumbingYesterday
Hey, just checking when the new GBP post goes live?
WhatsApp
💬
North Shore DentalMon
Hi — quick question about our website homepage copy
msg webapp
📳
+61 412 987 654Mon
Voicemail · 0m 48s · Unknown caller
Voicemail
📵
Meridian Legal22 May
Missed call · No voicemail
Aimi · missed
Calls
Aimi AI receptionist — all inbound calls
📞
Sarah — Coastal Physio10:22 am
3m 42s · Wants callback re: plan upgrade & GBP audit
Action needed
📵
Meridian Legal22 May
Missed call · No voicemail left
Missed
Voicemail
Audio recordings + auto-transcripts
📳
+61 412 987 654Mon
0m 48s · “Hi, I’m calling about a website quote…”
Unreviewed
WhatsApp
API not yet connected — coming soon
🟢
WhatsApp not connected
WhatsApp Cloud API credentials are ready — wiring in progress.
msg Webapp
Direct client threads via msg.varoo.com.au
💬
North Shore DentalMon
Hi — quick question about our website homepage copy
msg webapp
Contacts
Everyone who’s reached Varoo — any channel
SC
Sarah Chen · Coastal Physio
+61 412 345 678 · Last contact: today
📞 💬
CP
Clarke Plumbing
WhatsApp · Last contact: yesterday
🟢
ML
Meridian Legal
+61 387 654 321 · Last contact: 22 May
📵
?
Unknown caller
+61 412 987 654 · Voicemail left
📳
Select a conversation
Pending · 3 items
Invoice Notice AI Bluestone Bricklaying 3d
Formal payment notice · $99/mo · Card declined
GBP Post AI Clarke Plumbing Thu 9am
Emergency plumbing: when to call a pro
LinkedIn AI Varoo 3 Jun
Why quiet businesses lose to louder ones on Google
Invoice Notice
Formal payment notice — Bluestone Bricklaying
Bluestone Bricklaying · $99/mo Starter · 3 days overdue · Send via Mailgun on approval
AI
Written by AI agent · 3 days ago · Awaiting approval
Dear Bluestone Bricklaying, This is a formal notice that your Varoo subscription payment of $99.00 is now 3 days past due. Our records show that the charge to your card on file was declined. To avoid interruption to your services, please update your payment details or arrange an alternative payment method within 48 hours. If you have already resolved this, please disregard this notice. Kind regards, Adam Steed Varoo
Clients
42 active · 4 paused · 1 case study
Loading…
Client ↕ No. ↕ Tier ↕ Status ↕ Last activity Next action
Prospects
12 leads · 7 new this week
North Shore Dental Today
Dental · St Leonards NSW
Audit sent
Bondi Yoga Studio Today
Wellness · Bondi Beach NSW
Contacted
Surry Hills Bakery Yesterday
Food & Hospitality · Surry Hills NSW
Quoted
Rose Bay Real Estate 2d
Real Estate · Rose Bay NSW
Audit sent
Inner West Plumbing 3d
Trades · Newtown NSW
Audit sent
Botanical Hair Studio 4d
Beauty · Paddington NSW
New
Manly Beach Café 5d
Hospitality · Manly NSW
Quoted
Newtown Auto Repairs 6d
Automotive · Newtown NSW
New
Chatswood Accounting 1w
Professional Services · Chatswood NSW
New
Waterfront Physio 1w
Health · Pyrmont NSW
Contacted
Mosman Dentistry 2w
Dental · Mosman NSW
New
Leichhardt Legal 2w
Legal · Leichhardt NSW
New
North Shore Dental
Dental· St Leonards NSW 2065· Source: GBP audit link· Audit sent
Contact
NameDr. Sarah Mitchell
RoleOwner / Principal Dentist
Emailsarah@northshoredental.com.au
Phone02 9437 xxxx
SourceGBP audit link
AddressSt Leonards NSW 2065
GBP Snapshot
Rating4.2 · 84 reviews
Photos6 — needs more
Last post4 months ago
CategoryDentist
Suggested Plan
TierGrowth — $149/mo
GBP posts4/month
Articles2/month
ReportMonthly
Reports & Audits Given
GBP
GBP Audit
Score 61 · Weak · Sent today 9:30 am
Grid
Grid Scan
Visibility 4/9 · Sent yesterday
Web
Web Audit
Not run yet
Contact History 5 events
E
Replied to audit email
“The report was very detailed and exactly what we were looking for.”
Today · 2:14 pm · Auto-captured from inbox
A
GBP audit delivered — score 61 Weak
Report emailed to sarah@northshoredental.com.au
Today · 9:30 am · System
G
Grid scan delivered — visibility 4/9
St Leonards grid · 9 points · 4 visible, 5 weak
Yesterday · 11:00 am · System
S
Lead captured via audit form
varoo.com.au/gbp-audit · source: organic search
Today · 9:12 am · System
N
Competitor note
Practice next door (Crows Nest Dental) has 200+ reviews. Strong local comparison angle.
Today · 10:00 am · Operator
Coastal Plumbing Co
C-2603_0002 Growth
Plumbing · Manly NSW · 3 months with Varoo
72
GBP Score
81
Web Score
0/4
Posts this month
$149
MRR
Mar 2026
Client since
Identity
OwnerMike Reeves
Voice sample▶ 0:38
Phone0412 555 001
Emailmike@coastalplumbing.com.au
WhatsApp✓ Connected
Msg webapp✓ Active ↗
Address14 Wentworth St, Manly NSW 2095
HoursMon–Fri 7–5, Sat 8–1
Connections
GBP OAuth✓ Connected
Search Console✓ Connected
Analytics✓ GA4
DomainPending DNS
coastalplumbing.com.au · Varoo manages DNS
Money
Stripe customercus_MpW8...
PlanGrowth — $149/mo
MRR$149
Total billed$447
Last invoice✓ 12 May
Next renewalJun 26, 2026
Relationship Feed 3 months · 47 events
A
GBP audit re-ran — score 68 → 72 ▲4
Photo count + review response cadence lifted score. Q&A still flagged.
Today · 06:47
A
Article draft awaiting approval
“Why regular plumbing maintenance saves you money” — 680 words · proofread passed
Today · 05:30
G
GBP post published
“Prevent blocked drains this winter” · 1 photo · 47 views
Yesterday · 09:00
M
Visitor → owner WhatsApp routed
“Hi, do you handle commercial fit-outs?” → forwarded to Mike’s mobile
Yesterday · 14:22
W
Monthly report sent — May 2026
Narrative report auto-drafted · delivered · opened within 4 min
3 days ago · 08:12
$
Stripe payment — $149
Renewal · Visa ···· 4242 · auto-charge
5 days ago · 12 May
N
Operator note
“Mike mentioned they’re hiring a second plumber in Q3. Update service area when confirmed.”
8 days ago · 9 May
G
GBP post published
“Emergency plumbing — when to call us at night” · 2 photos · 91 views
12 days ago · 14 May
W
Web audit ran — score 81
Site health strong. 2 recommendations: add FAQ schema, increase internal links.
18 days ago · 8 May
☆
New review — 5 stars
“Fast response, fixed the leak same day. Highly recommend.” — Google
21 days ago · 5 May
✉
Onboarding call completed — Mike Reeves
Services confirmed · voice sample recorded · GBP access granted
Mar 8, 2026 · 22 min
Load all 47 events ›
Upcoming
Tomorrow · 09:00
GBP post scheduled
Emergency plumbing: when to call a pro
Wed 28 May · 09:00
Article publishes
“Why regular plumbing maintenance...”
Sun 1 Jun
Monthly note
Narrative report drafts auto · review Sat
Thu 26 Jun
Renewal
$149 · auto-charge on file
1 Jul
Monthly re-audit
GBP + Web · auto
Assets
Photos6 / 14 used ↗
Articles1 published ↗
GBP posts8 published ↗
Audits4 runs ↗
IntakeView answers
Open Actions
CONTENT OVERDUE
0 of 4 GBP posts this month. Next scheduled Thu 9 am.
ARTICLE AWAITING REVIEW
“Why regular plumbing maintenance...” — drafted, needs approval.
📁 Coastal Plumbing Co — Files
System
Architecture · Agent health · Logs
5 of 7 agents running
Platform agents
⚡
Overseer Agent
Orchestration · context · pins
StatusRunning
Last active2 min ago
Actions pinned4
📋
GBP Content Agent
Drafts & schedules GBP posts
StatusRunning
Last runThu 9:02 am
Posts queued3
✏️
Web Content Agent
Article drafts & WP publishing
StatusRunning
Last runYesterday 8:14 am
Drafts in queue2
📬
Inbox Agent
Email triage & draft replies
StatusRunning
Last poll2 min ago
Classified today23
🧲
Audit Agent
GBP + web audits on demand
StatusRunning
Last auditToday 9:30 am
Audits this week4
📡
Lead Capture Agent
Form submission → audit → CRM
StatusRunning
Leads today3
Avg delivery~4 min
📊
Report Agent
Monthly client report generation
StatusIdle — Jun 1 batch
Next runJun 1, 8:00 am AEST
Reports queued38
Infrastructure
Postgres 16
VPS · 148.230.102.141
✓ Live
n8n Workflows
n8n.varoo.com.au
✓ 6 active
Cloudflare R2
Audit storage · Oceania
✓ Live
Mailgun
mg.varoo.com.au
✓ Live
Stripe
Billing · 42 subscriptions
✓ Live
BetterStack
3 monitors active
✓ All up
Operator Access
Browser
Ops Console
ops.varoo.com.au
Browser
n8n Console
n8n.varoo.com.au
Browser
WP Admin
varoo.com.au/wp-admin
Browser
Terminal
SSH → VPS
root@148.230.102.141
SSH → Hostinger
u890483588@145.79.14.129
Claude Code
Claude Code · Local
CLI · Sonnet 4.6
Claude Code · VPS
tmux session ‘claude’
VPS — KVM1 Singapore · 148.230.102.141
Nginx · Entry
ops.varoo.com.au
→ localhost:8888
n8n.varoo.com.au
→ Traefik → Docker
msg.varoo.com.au
→ localhost:8888
r.varoo.com.au
→ localhost:8090 sandbox
Python Daemons
audit_service.py
:8888 · systemd
Daemon
varoo-inbox
IMAP poll · n8n workers
Daemon
mag_dispatcher
thread in audit_service
Daemon
Inbox Heartbeat
thread in varoo-inbox
Daemon
Systemd Timers
varoo-monthly-batch
Daily 04:00 UTC
Cron
varoo-article-runner
article_writer.py
Cron
varoo-gbp-post-writer
gbp_post_writer.py
Cron
api_health_check
Hourly · 14
Cron
n8n Workflows
W1 · Daily Director
Cron 04:00 UTC
Active
W2 · Onboarding
Stripe → site provision
Active
W5 · Domain Expiry
Cron 04:10 UTC
Cron
W6 · Failed Payment
Stripe webhook
Webhook
W7 · Reconciliation
Cron 04:20 UTC
Cron
W8 · Backup
Sunday 00:00 UTC
Cron
Docker Stack
Traefik
Reverse proxy · TLS
Container
n8n
n8n.varoo.com.au
Container
mailer
172.17.0.1:8001
Container
VPS Data
Postgres 16
varoo_prod · 36 tables
Git Repo
/home/varoo/varoo/ · main
Audit Reports
/audits/<slug> · HTML+JSON
Hostinger Shared Hosting · 145.79.14.129
varoo.com.au
WordPress
/domains/varoo.com.au/public_html
Blog
varoo.com.au/blog · varoo-master
Client Sites
Client WP Sites
xxx.varoo.com.au subdomains
Hostinger Email
imap.hostinger.com:993
Hostinger API
Hostinger API
site provisioning · W2
wp-cli
--path=.../public_html
External APIs & Services — Outbound / 3rd Party
AI
Anthropic API
Sonnet 4.6 · classify · draft
Google
Google Places API
GBP scraper
PageSpeed Insights
pagespeedonline/v5
SEO Data
DataForSEO
SERP · On-page · Volume
Billing
Stripe
api.stripe.com/v1
Webhook
Email
Mailgun
mg.varoo.com.au · send+delivery
Webhook
Storage
Cloudflare R2
Primary backup · Oceania
Backblaze B2
US-West · Secondary
Monitoring
BetterStack
3 monitors · 60s poll
Pipelines
5 automated workflows across content and delivery
GBP Content Pipeline
Writer→Approve→GBP API→Published
38
Active clients
3
Awaiting approval
152
Posts/month
4
Per client/month
Next batch: Thu 9:00 am
Web Content Pipeline
Topic→Outline→Draft→Proofread→WP
12
Active clients
2
Awaiting review
6
In draft
8
Published this mo
Next publish: Mon 8:00 am
Inbox Pipeline
IMAP Poll→Classify→Draft→Approve→Send
23
Classified today
2
Drafts queued
0
Failures
5 min
Poll interval
Last poll: 2 min ago
Lead Capture Pipeline
Form→GBP Audit→Email→CRM
12
Active leads
3
New today
7
This week
~4 min
Avg delivery
Auto-runs on form submit
Report Pipeline
GBP Audit→Grid Scan→Web Audit→Deliver
1
Due today
2
Due this week
38
Active clients
3
Report types
Per-client · anchored to onboard date
Onboarding Pipeline
Stripe→Provision→Configure→Welcome
1
In progress
42
Completed total
0
Failed
~6 min
Avg runtime
Triggers on Stripe payment
Thu 29 May · 9:00 am — GBP Posts
CP
Clarke Plumbing
Update
Emergency plumbing: when to call a pro
GBP Post · Thu 29 May, 9:00 am
Draft
NS
North Shore Dental
Offer
Winter check-up special — $89 clean & check
GBP Post · Thu 29 May, 9:00 am
Approved
CC
Coastal Cafe
Event
Sunday live music and brunch — this weekend
GBP Post · Thu 29 May, 9:00 am
Scheduled
BV
Bella Vista Florist
What's New
Native autumn arrangements now available in-store
GBP Post · Thu 29 May, 9:00 am
Published
Mon 2 Jun · 8:00 am — Web Articles
CP
Clarke Plumbing
Article
Top 5 signs your hot water system needs replacing
Web Article · Mon 2 Jun, 8:00 am
Draft
NS
North Shore Dental
Article
5 common causes of tooth sensitivity explained
Web Article · Mon 2 Jun, 8:00 am
Approved
AP
Active Physio
Article
What to expect from your first physio appointment
Web Article · Mon 2 Jun, 8:00 am
Draft
Mon 2 Jun · 9:00 am — GBP Posts
AP
Active Physio
Offer
Beat winter injuries: download our free warm-up guide
GBP Post · Mon 2 Jun, 9:00 am
Draft
BV
Bella Vista Florist
Event
Flower arranging workshop — book your spot now
GBP Post · Mon 2 Jun, 9:00 am
Approved
CP
Clarke Plumbing
Update
How to maintain your outdoor taps heading into winter
GBP Post · Mon 2 Jun, 9:00 am
Draft
CC
Coastal Cafe
Update
Meet our new head chef, Marco — and his menu
GBP Post · Mon 2 Jun, 9:00 am
Scheduled
Thu 5 Jun · 9:00 am — GBP Posts
CP
Clarke Plumbing
Update
Five plumbing jobs you should never attempt yourself
GBP Post · Thu 5 Jun, 9:00 am
Draft
NS
North Shore Dental
What's New
New patient offer — first visit, no gap fees
GBP Post · Thu 5 Jun, 9:00 am
Draft
AP
Active Physio
Update
Dry needling for chronic back pain: what to expect
GBP Post · Thu 5 Jun, 9:00 am
Draft
BV
Bella Vista Florist
Offer
Free delivery on orders over $80 — June only
GBP Post · Thu 5 Jun, 9:00 am
Draft
Reports — due by onboard anniversary
AP
Active Physio
GBP Grid Web
Monthly Report — May 2026
Last run: 26 Apr · Anchor: 26th monthly
Due Today
CP
Clarke Plumbing
GBP Grid Web
Monthly Report — May 2026
Last run: 28 Apr · Anchor: 28th monthly · Due in 2 days
Due 28 May
NS
North Shore Dental
GBP Grid
Monthly Report — June 2026
Last run: 5 May · Anchor: 5th monthly
Due 5 Jun
CC
Coastal Cafe
GBP Grid Web
Monthly Report — June 2026
Last run: 12 May · Anchor: 12th monthly
Due 12 Jun
BV
Bella Vista Florist
GBP
Monthly Report — June 2026
Last run: 19 May · Anchor: 19th monthly · GBP only plan
Due 19 Jun
Prospect Audits
GBP · Web · Grid · lead qualification runs
Client Type Score Band Date Status
North Shore Dental
Prospect
 GBP 61 Weak Today Delivered
Varoo
Case Zero
 Web 76 Moderate 3 days ago Archived
Park & Associates
Starter client
 GBP 67 Moderate 2 days ago Delivered
Coastal Plumbing Co
Growth client
 GBP 72 Moderate 5 days ago Delivered
Bluestone Bricklaying
Starter client
 Web 58 Weak 1 week ago Delivered
Ridgeway Legal
Pro client
 GBP 91 Elite 1 month ago Archived
Bondi Yoga Studio
Prospect
 Grid N/A Visibility map Today New
Connections
Authorization · API keys · Accounts & subscriptions
Authorization — OAuth & SSO
Google Business ProfileOAuth
Pending
Client ID: 443608161097… · gbp.readonly + manage
0 clients connected · GBP suspended — appeal in review
Google Analytics (GA4)OAuth
Connected
varoo.com.au property · Site Kit installed
Varoo internal only · per-client via API automation
API Keys & Webhooks
Anthropic API
Active
claude-sonnet-4-6 · prompt caching enabled
Spend this month: $43.20 · Classify + draft + recommendations
Google Places API
Active
GBP profile scraper · gbp_scraper.py
GOOGLE_API_KEY · Used in GBP + Grid audits
PageSpeed Insights
Active
pagespeedonline/v5 · web audit pipeline
Core Web Vitals · Lighthouse scores · Free tier
DataForSEO
Active
SERP · On-page · Keyword volume
Used in web audit pipeline · Pay per call
Hostinger API
Active
Site provisioning · W2 onboarding workflow
New client site creation · wp-cli via SSH
StripeWebhook
Active
api.stripe.com/v1 · AU billing
payment_intent.succeeded · subscription.* · invoice.*
MailgunWebhook
Active
mg.varoo.com.au · transactional outbound
delivered · opened · clicked · bounced · complained
Google Calendar API
Active
Appointment scheduling · BAS reminders
Per-client calendar events · GOOGLE_API_KEY
Cloudflare Workers AI
Active
Editorial image generation for client sites
CF_WORKERS_AI_TOKEN · Bitwarden: Varoo/Tools
Hostinger SMTP
Active
Email fallback · n8n Email node only
Port 587 STARTTLS · Mailgun is primary
GA4 Data API
Phase 2
Daily web analytics pull per client
Writes to web_analytics table in Postgres
Meta WhatsApp Cloud API
Planned
Verified 1 May 2026 · not yet wired to n8n
Inbound / outbound client comms · 1,000 free/mo
Resend / Loops
Planned
Newsletter delivery at scale
Trigger: 100+ active clients · replaces Mailgun bulk
Originality.ai
Planned
AI-detection pre-publish check
Content pipeline gate · GPTZero fallback
Lightspeed POS
Planned
Client POS & CRM data integration
Revenue + visit data for client 360° view
Accounts & Subscriptions
varoo.com.au
Active
Domain · .com.au · au registrar
Login: adam@varoo.com.au
Renews — check registrar
Hostinger
Active
Business v3 · 100 sites · 145.79.14.129
Login: webbley73@gmail.com
Renews — check account
VPS — KVM 1
Active
Singapore · 148.230.102.141 · Monthly
n8n · ops console · audit service · Postgres
Renews 1 Jun 2026
Cloudflare
Active
DNS · R2 storage · Free + usage
R2: primary backup · Oceania · audit artifacts
Usage-based · no expiry
Backblaze B2
Active
US-West · Secondary backup
Nightly pg_dump mirror · Pay per GB
Usage-based · no expiry
BetterStack
Active
Uptime monitoring · 3 monitors · 60s poll
varoo.com.au · ops health · audit canary
Free tier · adam@varoo.com.au
Stripe Account
Active
AU payments · 42 active subscriptions
6 products live · MRR $5,847
Login: adam@varoo.com.au
Bitwarden
Active
Password & secrets vault · Folder: Varoo
All API keys · SSH keys · Service logins
Login: webbley73@gmail.com
Google Workspace
Active
adam@varoo.com.au · Primary operator email
Alerts · BetterStack · Stripe · Hostinger recovery
Renews — check account
Touchpoint Calendar
Scheduled events · posts · reports · billing
⚠ Static mock — Postgres wiring next sprint
May 2026
47 events scheduled · 31 already delivered
GBP Post
Article
Report
Touchpoint
Client Audit
Prospect Audit
Website Build
Prospect Mtg
Client Mtg
Biz Mtg
Billing
Mon
Tue
Wed
Thu
Fri
Sat
Sun
27
28
29
30
1
4 GBP posts
2
3
4
6 GBP posts
5
Marlow article
8 audits
6
1yr: Avalon
Prospect mtg
7
12 GBP posts
8
Burleigh Physio
Prospect audit
9
10
11
7 GBP posts
12
Monthly notes
13
Bday: Tom B.
Client mtg
14
9 GBP posts
15
Whitehaven art
16
17
Marlow article
3 audits
18
5 GBP posts
19
Avalon article
20
11 GBP posts
Biz mtg
21
Notes draft
22
23
1yr: Marlow
24
25
6 GBP posts
26
7 GBP posts
Clarke approval
Prospect mtg
27
Active Physio
5 GBP posts
Client mtg
28
6 GBP posts
Clarke renewal
Prospect audit
29
3 EOM audits
2 renewals
30
31
5 GBP posts
Coastal Cafe
1
38 reports
8 renewals
+9 GBP
2
4 GBP posts
3
Website build
4
Biz mtg
5
N. Shore Dental
3 renewals
6
7
Week detail
Upcoming
Billing
Today — 26 May
Clarke Plumbing approval
GBP post batch approval pending · 7 posts queued
GBP
Today — 26 May
7 GBP posts queued
Clarke + 6 others · fires 9:00 AM AEST
Article
Wed 27 May
Active Physio article
Draft ready · Growth plan · 5 GBP posts also due
Billing
Thu 28 May
Clarke Plumbing renewal
$149/mo Growth plan · Stripe auto-charge
Audit
Fri 29 May
3 EOM re-audits
Active Physio · Bella Vista · Coastal Cafe
Billing
Fri 29 May
2 subscription renewals
Active Physio $99 · Bella Vista $59 GBP Only
Report
Billing
GBP
Mon 1 Jun — Heavy day
38 reports + 8 renewals + 9 GBP posts
All active clients · $892 renewal batch · automated
Article
Fri 5 Jun
North Shore Dental article
Growth plan · 3 billing renewals also due
Prospect Mtg
Today — 2:00 PM AEST
Black Lime Cafe — intro call
Discovery · free audit already delivered · 30 min
Client Mtg
Wed 27 May · 10:00 AM
Active Physio onboarding call
New Growth client · site walkthrough · 20 min
Prospect Audit
Thu 28 May
Harbourside Dental — free audit
GBP + Web + Grid · auto-triggered by lead form
Website Build
Wed 3 Jun
Harbourside Dental site launch
Post-audit conversion · harbourside.varoo.com.au
Money
Revenue · invoices · renewals
Monthly Recurring Revenue
$5,847
↑ $149 from last month
Active subscribers
42
38 active · 4 paused · 1 case study
Next billing batch
$892
8 renewals · Jun 1, 2026
Expected in — May
$5,847
1 failed · $99 at risk
Costs out — May
$472
Infra + AI + Stripe fees
Net — May
$5,375
91.9% margin
⚠ 1 failed payment requires action
Bluestone Bricklaying · $99 Starter · Card declined May 24
Plan breakdown
Pro — $199/mo
$1,194
6 clients
Growth — $149/mo
$2,235
15 clients
Starter — $99/mo
$1,683
17 clients
GBP Only — $59/mo
$236
4 clients
Recent invoices
ClientAmountDateStatus
Bluestone Bricklaying$99May 24✗ Failed
Ridgeway Legal$199May 22✓ Paid
Meridian Legal$199May 20✓ Paid
Greenfield Accounting$199May 19✓ Paid
Coastal Plumbing Co$149May 18✓ Paid
Hartfield Media$149May 15✓ Paid
Weekly revenue — May 2026
Projected June MRR: $6,046  ·  Based on current subs + 3 pipeline leads at $149 avg
MRR trend — 6 months
$5,847
Current MRR
+2.6%
MoM Growth
+$347
New MRR — May
-$198
Churned — May
New subscriptions — May
Coastal Physio
Starter · May 8
+$99
Hartfield Media
Growth · May 14
+$149
North Shore Dental
Growth · May 21
+$149
Churned / paused — May
Oakfield Cafe
Pro · Cancelled May 3
-$199
Bluestone Bricklaying
Starter · Payment failed
-$99 risk
Invoices — last 30 days
ClientPlanAmountDateStatusAction
Bluestone BricklayingStarter$99May 24✗ Failed
Ridgeway LegalPro$199May 22✓ Paid⧉
Meridian LegalPro$199May 20✓ Paid⧉
Greenfield AccountingPro$199May 19✓ Paid⧉
Coastal Plumbing CoGrowth$149May 18✓ Paid⧉
Hartfield MediaGrowth$149May 15✓ Paid⧉
North Shore DentalGrowth$149May 14✓ Paid⧉
Clarke PlumbingStarter$99May 12✓ Paid⧉
Manly Pet CareStarterMay 10$99✓ Paid⧉
Coastal PhysioStarter$99May 8✓ Paid⧉
Ridgeway LegalPro$199Jun 1○ Due
Meridian LegalPro$199Jun 1○ Due
Greenfield AccountingPro$199Jun 1○ Due
Coastal Plumbing CoGrowth$149Jun 2○ Due
Hartfield MediaGrowth$149Jun 2○ Due
Infrastructure costs — monthly
ServiceCategory/mo
Hostinger KVM VPSInfra$12
Hostinger Business v3Infra$25
Cloudflare (R2 + domains)Infra$8
MailgunEmail$15
Anthropic APIAI$65
BetterStackMonitor$0
Claude Max (subscription)AI$160
Stripe fees (est. 2.9%)Payment$187
Total monthly costs$472
Net margin
$5,375 91.9% margin
$5,847 MRR − $472 costs
Per-client economics
Avg revenue / client
$139
Avg cost / client
$11.24
Net per client
$127.76
Break-even clients
3
Settings
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Operator
A
Adam Steed
adam@varoo.com.au
RoleOperator
Account ID111638808271…
Console versionv3 · 26 May 2026
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